Simple new ‘.uk’ domains on sale
Today saw the launch of the first .uk web domain names marking another milestone in what has been hailed as the biggest change to the Internet since the advent of the World Wide Web.
So why do we need them?
From a practical point of view new domain names create more space on the web. Before this whole process began there were only 22 generic top-level domains (TLDs) including well-known ones such as .com, .net and .org. There were also around 250 country-code top-level domains such as .de (Germany), .fr (France) and .jp (Japan). However most of these could only be used by organisations based in the country they pertained to. The number of web addresses was therefore limited by the number of available top-level domains.
In February 2014 the Internet Corporation for Assigned Names and Numbers (ICANN), which manages the domain name system, began releasing a raft of new web address endings – over 1,000! These included suffixes made up of non-Latin characters such as Cyrillic, Arabic and Chinese, representing an effort to create a more international globally-inclusive Internet.
The result has been a massive increase in the number of possible web addresses available to any one individual or organisation. For example a business that sells beauty products may forego the .com domain in favour of .boutique, and an online dating site might opt for .singles rather than .net.
Tailor your online presence
This is an opportunity for individuals, businesses and brands to tailor their online presence to specific audiences. For example, by using addresses with suffixes such as .radio, .blog, .hotel and .plumber, companies will not only make their websites more memorable but will also be immediately identifiable to customers, suppliers and competitors. The launch of new location-based domains also allows organisations in those regions to establish a sense of local identity.
Don’t miss out
Unique applications for a .uk domain name (i.e. domains which don’t currently have a .co.uk or .org.uk equivalent) will be awarded on a first-come, first-served basis from launch.
To find out more please contact us!