Appreciating Analytics

Zealous Web Design | Blyth Northumberland - Blog Post - visitor analytics are vital to target your marketing and achieve return on investment

With so much data available in our day-to-day lives it can be difficult to know which should be absorbed and which should be ignored. When it comes to website marketing we can obtain a wealth of information but it is imperative to understand, interpret and monitor the right metrics to benefit your business.

Do you need to understand peak visitor times or which campaigns create the most interest or highest sales? Do you know how your visitors find you? Do you need to know which pages are causing visitors to leave your site?

When it comes to analytics Google is king. We’ve developed a smart business ‘dashboard’ for our clients that organises every pertinent metric and key performance indicator (KPI) from Google in a structured easy-to-understand report. This helps you identify which marketing activities work and which provide the greatest return on investment.

If you’d like to find out more or need assistance getting to grips with your website’s analytics please contact us to discuss your requirements, we’d love to hear from you.

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